AppleInsider on the news that Apple Japan will be offering a traditional ふくぶくろ – aka lucky bag – on January 2:
In an update to Apple’s Japanese webpage, the company revealed sales of Fukubukuro, or “lucky bags,” will commence on Jan. 2, with stores opening two hours earlier than usual to accommodate an anticipated crush of customers. Apple will also hold a one-day sale on the Online Apple Store and the Apple Store iOS app.
The first hint that Apple would be continuing its Fukubukuro tradition was seen on Wednesday, when the company published special Apple Store hours for early January. Apple’s brick-and-mortar outlets across Japan are scheduled to open at 8 a.m. local time on Jan. 2 for the event, some two hours earlier than usual.
Apple’s Fukubukuro promotion has seen customers net savings of over $500 per bag in previous years, as some bundles contained “special gifts” like MacBook Airs and iPads. This year’s Fukubukuro are priced at 36,000 yen, roughly $343, but will likely contain products which hold a combined retail value of much more.
I am not very well versed in the ふくぶくろ – fukubukuro, or lucky bag – phenomenon here in Japan. I have never bought one because the thought of paying ¥10000 ($100) for a bag filled with goodies from, say, a standard department store – likely containing clothes and other dreck – does not sound attractive. However, I would love to get my hands on an Apple “lucky bag” because they have previously contained all kinds of nifty Apple goodies. Plus, it’s Apple.
The problem is, to get an Apple ふくぶくろ you will likely have to line up overnight, something I really do not want to do, no matter how much I adore Apple. It is cold enough in Tokyo during the day. I cannot imagine what it will be like hanging outside the Shibuya Apple Store all night in the middle of winter.
So count me out unless I can find someone willing to brave the elements with me all night. Otherwise, I look forward to reading about the excitement from the sidelines.
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