Posts Tagged With ‘wendys&8217

How Wendy’s Slayed Burger King in the Fast Food Wars

Jordan Weissmann of The Atlantic on Wendy’s taking over the number two spot in the fast food burger market:

Over the past several years Burger King has focused on ads. Wendy’s focused on its food. Turns out, when you’re running a restaurant, food matters more.

Like everywhere else these days, common sense is apparently not all that common … even in the fast food industry.