Mozilla has just launched a new extension for their web browser to basically de-creepify Facebook usage by containing its activity within a sandbox of sorts, ensuring anything you do on the site cannot be shared with third-party companies:
The pages you visit on the web can say a lot about you. They can infer where you live, the hobbies you have, and your political persuasion. There’s enormous value in tying this data to your social profile, and Facebook has a network of trackers on various websites. This code tracks you invisibly and it is often impossible to determine when this data is being shared.
Facebook Container isolates your Facebook identity from the rest of your web activity. When you install it, you will continue to be able to use Facebook normally. Facebook can continue to deliver their service to you and send you advertising. The difference is that it will be much harder for Facebook to use your activity collected off Facebook to send you ads and other targeted messages.
This Add-On offers a solution that doesn’t tell users to simply stop using a service that they get value from. Instead, it gives users tools that help them protect themselves from the unexpected side effects of their usage. The type of data in the recent Cambridge Analytica incident would not have been prevented by Facebook Container. But troves of data are being collected on your behavior on the internet, and so giving users a choice to limit what they share in a way that is under their control is important.
In light of the recent Facebook scandal it is time to rethink the type of data we share with unscrupulous companies like Facebook. While there is value in the services Facebook provides, it all comes at a cost to your privacy. You are not a Facebook customer, but one of its products. All the web surfing you do, and the associated data Facebook can collect around that activity, is valuable and monetizable. This is how the company provides a free service to you, Mr. and Mrs. Product.
Mozilla creating this add-on is just a band-aid, but a valuable one nonetheless. If you use Mozilla, I strongly suggest you install this add-on. If you use Chrome, I strongly suggest you switch to Mozilla. The latest iterations are lightning fast, just like Chrome, but far less privacy invasive than the Google developed browser. It is well worth making the switch.
Personally, I use Safari on macOS and have done everything I can to limit my exposure and decrease any unnecessary risk. Safari makes it easy but there are improvements that could be made. Hopefully a similar extension will be developed for Safari at some point.
In the interim, switch to Firefox and start using this add-on. It is an outstanding ingredient for your freedom and independence from these companies that could care less about privacy because they merely want to turn a strong profit more than anything else.